About 10 Hypes

10 Hypes is a countdown show about the things America could not escape. Not a ranking of what aged the best. A ranking of what was everywhere — for a minute, a season, or a whole year.

The first series covers the 1990s. Each episode takes one year and names the ten hypes that took over: toys, games, songs, movies, TV, fashion, tech and the cultural weather around them.

YouTube is where the episodes live. This site is the official home of the brand — a permanent page for every countdown, and an archive you can wander by year.